Marketing is a crucial element of your business operations if you really want your company to swap sales stagnancy for game-changing success. Transcending those borders and passing those bridges – the ones you never even thought you’d come across – is only possible with the planning and execution of a successful marketing program. And that means making your marketing campaign management as seamless, consistent and productive as possible.
Beginning in the 1980s, a number of vendors began developing software systems to manage paper-based documents. As the world digitized, the systems followed suit: Developers started writing a second type of platform to manage electronic documents. Digital document management was born.
The electronic document management system evolved to the point at which it was able to manage any type of file format, with applications transcending digital document management to include online collaboration tools, document indexing and metadata, workflow automation, records management compliance, auditing functions, information security and, arguably one of the most invaluable capacities, document version control.
Yet, the struggle continues.
A marketing agency is a web of creative ideas, strategic messaging and differentiating concepts. Its people, its processes and its workflow must be shielded from the mayhem that confuses, but also free from the rigidity that confines. Organized chaos is a good thing in the marketing world, and a document management software system that allows for this organized chaos is a diamond in the rough for the unshakeable marketing agency.
Toeing the line between robotic automation and lackadaisical inconsistency is marketing asset management that primes both efficiency and innovation. Hard to find? Yes. But when you’ve got that perfect document management system, your marketing agency won’t look back.
Here are the eight document control essentials to look for in your marketing asset management system.
As a marketing agency, you face a set of unique challenges when it comes to managing document control. These challenges stem from two strong, opposing forces:
They must maintain an environment that nurtures highly creative employees. Managing creative people is difficult. Creatives are happiest when they have little supervision. They intensely dislike doing routine tasks and paperwork. The recent rise of content marketing as a cost effective message delivery vehicle results in an issue for many marketing agencies.
Being a technology company we certainly have the ability to create websites. As a matter of fact a few years ago we moved from a site we created with HTML to a site built in Joomla. At first this seemed like an ideal solution. We started adding plug-in after plug-in to add functionality to our Joomla site.
Congratulations to Dustin DeTorres. Dustin has won a free ticket to HubSpot’s Inbound 2012 conference courtesy of DocuVantage.
Document Advantage Corporation is releasing DocuVantage OnDemand, your All-In-One Campaign Content Management system. With DocuVantage OnDemand you can:
Contact:
Jana Wiggins
Document Advantage Corporation
863.326.6360 ext. 1
mktg (at)
Accelerate Your Campaign Marketing by Attending HubSpot Inbound 2012 Conference
DocuVantage sponsors HubSpot’s Inbound 2012 Conference and will Showcase the Integration between HubSpot and DocuVantage OnDemand
Tampa, FL. – July 30, 2012 – Marketing executives constantly ask themselves –
How much content have you created over the years? Maybe you can find it, can anyone else?
In the beginning storing documents in folders was the obvious answer. Unfortunately over time simple folder storage becomes unmanageable which leads to lost content, duplicated content and wasted time spent recreating content. By using a solution that adds structure to your content storage you will never lose content again! Everyone on your team will be able to find the right content when they need it.
Over 50% of the content on our website and on our blog was outsourced. That’s a strange admission to make publicly. Have we lost our minds?
Many people might think we outsource the content creation because we don’t consider it important. Our reason is the exact opposite. Our content is critical in helping potential customers understand the value of what we do and how they can benefit from it. This needs to be very well written. We’re techies, not writers.